This is a top thinker sharing some good thinking. Which makes it in my mind, a must read.
The Knowledge Funnel that Roger Martin defines points to how information gets sifted from "mystery" to "heuristic" to "algorithm" and how that impacts decision making, strategy, innovation. This simple model will probably be as well known in future as Jim Collins "hedgehog concept". It's both intuitive and analytically rich in how a reader can come to understand it.
I was surprised to find the book "design thinking" which is quite popular today because i think it is more "good thinking" but i understand the need to fit into a bigger theme to be more easily consumed.
Get more detail about The Design of Business: Why Design Thinking is the Next Competitive Advantage.
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