Great book. Adds to the idea of differentiating yourself from your customers based on psychology. Different from other business books such as Good to Great, Built to Last, etc. by focusing on the individual, rather than the company. Great everyday examples to illustrate her points. Other books to recommend based on this reading are - Influence by Robert Cialdini.
Fantastic. Author also makes it a point to make the read, fun & interesting.Get more detail about Fascinate: Your 7 Triggers to Persuasion and Captivation.
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