Tuesday, July 20, 2010

The Paradox of Choice: Why More Is Less Best Quality


I liked the book, but it was so tedious!!!! Schwartz is compelled to repeat himself time and time and time again. Although I find the concept of Maximizers and Satisficers fascinating and am glad I was introduced to the subject, I felt as though he was hitting me over the head with examples being reiterated repeatedly. As my English teacher summed it up - it would be a lot better if it were 50 pages long and in my opinion would have covered all the same points in that number of pages as well. Albeit, it's an easy read.

All in all, I'm glad I read it. Frankly, his 20-30 YouTube video (see his website) sums up the book perfectly. I could have saved a lot of hours reading if I had known of the video first!!! (Albeit his lazy attire leaves a lot to be desired - I think he must have just come in from a run and didn't have time to shower before his presentation. Either that, or he's a satisficer with a low expectations, but being a true satisficer, hasn't spent much time worrying about it). ;>
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