You cannot ignore this trend. You cannot sit this one out. Unless you are retiring in the next six months, it's too late to quit and let somebody else handle it. The groundswell trend is unstoppable, and your customers are there. You may go a little slower or a little faster, but you have to move forward. There is no going back!"
This book is a must for both those developing the company's brand or product lines and those charged with the protection and defence of the company's reputation.
If you are a senior corporate executive and have not read this book, you should either plan for your own retirement in the very near future or settle into the reality you have reached your peak and others will advance and excel in the new commercial environment.Get more detail about Groundswell: Winning in a World Transformed by Social Technologies.
No comments:
Post a Comment