Tom Peters is extremely passionate about the pursuit of Excellence, and his passion is contagious. His thesis is that the so-called "little" things, like practicing the deliberate art of saying "Thank you" or treating your employees like your customers, really make a BIG difference and should be treated with the same seriousness that businesses treat the so-called "big" things: revenue, cash flow, etc.
I recommend this book to anyone who understands that the Six Sigma approach to business (managing to minimize errors), while important, is no longer enough. It's also important to have a hyperawareness of the "soft" stuff that B-schools have traditionally ignored, because it drives emotional connection with your customers that ultimately effects the bottom line.
Although the format of the book may turn off some readers (short, blog-like passages organized around common themes), I found Tom's writing style to be clear, cohesive, and engaging. Be forewarned that Tom's enthusiasm for his subject is truly palbable, so you should steer clear of this book if you're offended by the gratuitous use of exclamation points.Get more detail about The Little Big Things: 163 Ways to Pursue EXCELLENCE.
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