Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Best Quality

I recently went to see Tim Brown speak about how design thinking can be used to accomplish more than the next must-have consumer electronic device.

I left the speech inspired.

Although I was quite familiar with the design thinking approach, I hadn't seen it applied to important problems like helping people that don't have immediate access to water. As I was leaving, I purchased this book, hoping to carry some of that inspiration with me. I work for a start-up that is trying to solve a big problem, so I was looking for some tips.

My 2 star review is a product of what I think this book is, but also what this book should be.

Tim spends the majority of the time explaining how awesome IDEO was in solving big problems that clients brought to them. Literally, it reads like an autobiography, because an anecdote about IDEO is on almost every page. But I didn't purchase this book to just learn about what IDEO has managed to accomplish with its unique culture. I wanted this book to give me real tools that I could apply to my start-up.

It's interesting: Design thinking is all about getting in the head of the people whose problem you're trying to solve. This book, whose audience is (I'm venturing a guess) primarily business people, probably need help defining processes and methodologies for bringing design thinking to their organization. But Tim has missed the mark with this book by not truly understanding his audience.Get more detail about Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.