Built to Last weaves the seeming contradictions of the need to have an 'unchanging' core ideology with the compulsions of making 'progress' into a cohesive strategy that have been applied by organizations for over a century in their quest for enduring greatness. You learn that dogged determination is just as important as trying as many things, having a cult-like culture is as critical as relying on building a strong management and articulating an audacious goal is as compelling as the organization's focus on clock building (as opposed to time-telling).
I would recommend reading this book after Good to Great.Get more detail about Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials).
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