This is the 3rd reading of this practical thought provoking book for small businesses. I mentor women going into business as an Alzheimer coach. They are all clinicians, not used to 'selling' themselves. This book has been invaluable for relabeling the selling experience. The ideas are easy to put into practice. His claim that every business is a marketing business is one we all need to keep uppermost in our mind. Marketing, says Jantsch is getting someone to know you, like you and trust you so they buy from you what they want or need. Good advice!
Beverly Moore of StilMee, The leader in Alzheimer coaching, Quincy, MAGet more detail about Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
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