"What Would Google Do?" is a very compelling read. Although internet technology is moving ahead at such a breath-taking pace, and updates are literally by the hour, Jeff Jarvis brings the cogent message home: with anything, for your sake and society's, ask yourself "what would Google do?" Jarvis could revise this edition almost weekly to keep us all up to date and aware of the fast-paced changes afoot in marketing, news, and commerce today. And, that's precisely his message, Jarvis' blog does that (electronically)!
Google has been innovative not only in replacing physical libraries in our quest for information, but exemplary in providing such invaluable services based on the brilliant platform of "free." Google has become extraordinarily prosperous via their advertising vehicle and yet it didn't start that way. Jarvis also includes Craigslist, Facebook, Twitter, Amazon.com, he helps explain what is happening in our society with regards to immediacy and community. Sharing serves and sells.
Great read. Get it. Embrace it. It's where we're all going.Get more detail about What Would Google Do?.
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