This book has lots of really great ideas for SOME but not all marketers.
The reason I give this one star is because Godin makes big fat generalizations about marketing that are just not true or substantiated, particularly in reference to mass marketing. Mass marketing, TV marketing, and brand dominance through ad spend has not gone away and will NEVER go away.
These pop culture/business/sociology books have been really well received lately because it's fun to think "all the rules have changed" and give groups of people names (the "sneezers"???). Well, the rules haven't actually haven't changed at all. Communication, delivery systems, tactics and operations are the big changing factors. Business strategy, marketing strategy, those are the same. Unfortunately, they make for a pretty dull and analytical read, hence the trend to whoop it up. Thanks, but no thanks. This is a disservice to serious marketers.
Get more detail about Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter.
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