What I most appreciate about Jill's book is her practical, no-nonsense view on selling to big companies.
Three areas really struck me in her book:
1. Your company's value proposition is only as good as your ability to describe measurable business outcomes. Not only does she stress this point effectively, she SHOWS you a list of solid outcomes to consider.
2. Voicemail scripts are not optional; they are essential. She does not suggest you read them verbatim--she suggests the use of "trigger events." This is a brilliant way to stand out among the decision-maker's sea of voicemails.
3. Simple tools. Jill provides a plethora of planning tools in the appendix. These will raise your professionalism to an entirely new level.
"Selling to Big Companies" is a no-b.s. guide to putting your company's growth plan into action. It will show you how to take a credible, prepared approach to reaching executives in your ideal market. Buy your copy NOW!
Lisa Nirell
Energize Growth NOW: The Marketing Guide to a Wealthy Company
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